PPC Management

Our PPC management services help businesses attract targeted traffic and generate leads in a short time. We create and manage advertising campaigns on platforms like Google Ads and social media to reach the right audience at the right moment. Our team researches keywords, writes effective ad copy, and continuously monitors campaign performance. Through regular optimization and testing, we improve results, reduce wasted spend, and maximize your return on advertising investment.

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Alaito Agency Services PPC Management

Overview

PPC (Pay Per Click) is a promotion service based on paid advertising placements across various platforms. The cost depends on the target audience. PPC advertising is displayed in search engines, on social networks, and on your target audience’s favorite platforms: Google, partner websites, Instagram, Facebook, YouTube, TikTok, LinkedIn.

At Alaito Agency, we provide the following PPC management services:

PPC for individual advertising campaigns (we define goals, analyze and launch campaigns, track results).

Comprehensive management of advertising campaigns across multiple channels (we build a promotion strategy, prepare content, work on audience acquisition, and scale results).

Full-service PPC support, including account setup, campaign optimization, bid management, and conversion tracking.

To make contextual advertising services more transparent, we have prepared a checklist of what you receive during cooperation.

What Do You Get?

New Qualified Customers, who are actively interested in your services and ready to convert

A Powerful Marketing Tool for testing hypotheses, optimizing campaigns, and continuously refining your marketing strategy

Dedicated PPC Team responsible for strategic planning, campaign setup, and ongoing ad management

Detailed Reports & Analytics including competitor analysis, campaign performance data, and audience demographics insights

Increased Brand Awareness by reaching potential customers at different stages of the buyer journey and building long-term brand recognition

Search Advertising

When a user types a high-intent query like “food delivery near me” or “buy running shoes online,” sponsored search ads appear at the top of Google results. These ads target users who are already looking for your product or service, making search campaigns one of the most conversion-driven PPC channels.

Shopping Ads

Shopping ads work similarly to search ads but appear in a visual product format. When users search for “buy TV online,” they see product cards with an image, price, store name, and direct purchase link. Google Shopping is ideal for eCommerce businesses looking to increase product visibility and drive qualified traffic.

Display Advertising

Display ads appear as banners across websites within the Google Display Network. For example, while reading an article about home cleaning tips, users may see an ad from a local cleaning service. Display campaigns are effective for brand awareness, remarketing, and expanding reach to new audiences.

Video Advertising

Video ads are typically placed on YouTube and allow brands to engage audiences through creative storytelling. While video production requires a higher investment compared to other PPC formats, it delivers strong brand recognition, audience engagement, and scalable reach.

Why It Matters?

Getting new leads in a short time.

Targeting ads by specific region or audience segment.

Increasing brand awareness.

Building brand recognition.

What Do We Do?

From the point “What is PPC advertising?” to the point “We can’t keep up with processing orders,” we follow this process:

01.

Introduction

We analyze your request and complete a brand questionnaire to gather all necessary information about your business specifics and goals.
02.

Audit

We analyze previous campaigns, study competitors, and develop hypotheses for improvement.
03.

Strategy & Planning

We define the advertising budget, choose the appropriate platforms, and determine key performance indicators to measure results effectively.
04.

Campaign Launch

We select the target audience for each campaign and configure ads based on age, region, interests, and other targeting parameters.
05.

Monitoring & Performance Analysis

We monitor results, track KPIs, and make adjustments if something does not go according to plan.

PPC Pricing

First, what you need to know:

It’s worth it.

Second

The price depends on several factors.

Factors That Influence the Cost:

1.

Service Package

The cost depends on the project and goals. We define the required set of services (from setting up and optimizing campaigns to advanced funnels or retargeting), so the final price directly depends on the scope of work.
2.

Expected Results

If you need quick and aggressive growth, the budget may increase due to higher advertising spend and competitive bidding.
3.

Duration of Cooperation

We can work for a few days, or fully manage PPC campaigns continuously for months or even years.
4.

Advertising Budget (Cost Per Click)

These expenses are calculated separately and depend on your niche, competition level, and total ad spend volume.

Therefore, the cost of PPC management services is calculated individually. To provide an objective estimate for your project, we recommend scheduling a meeting to discuss all details.

Cases

All

Web Design

Web Application Development

Web Development

SEO Promotion

SMM

Marketing Strategy Development

PPC Management

Development of an Educational Platform for B2U

Alaito Education

A case study of developing a comprehensive educational platform for beauty specialists. We created a product that combines online learning, knowledge monetization, a professional community, and convenient platform management.

Design and website development for SpinLab

Alaito IT and Software

A case study of creating a landing page for a data science company working in the gaming industry. We designed the website from scratch and developed it on WordPress so the client could easily manage content and later scale the project into a full corporate website.

Identity and Website Development for Rocking Games

Alaito IT and Software

A case study of creating a digital presence for a game development company. We designed the logo, built the visual identity system, and developed a landing page that highlights the brand’s expertise in the gaming industry and helps professionally present the company to partners and clients.

Logo and Brandbook Development for Optiplay

Alaito IT and Software

A case study of creating a visual identity system for a game development company. We designed the logo from scratch, created a brandbook, and established guidelines for using the identity across digital and print materials.

Web Design

Website Development and SEO for Foscote Group

Alaito Logistics

Case study of building a digital system for an international B2B chemical raw materials supplier. We strengthened the brand’s online presence, expanded product visibility, created global and Brazil-focused website versions, and launched lead generation through Google and LinkedIn.

AI System Development for Market Research Automation

Alaito IT and Software

A case study on building Aletheia — an autonomous AI system for market research automation. Alaito developed a multi-agent platform that replaces manual research workflows: it finds companies in a given industry, enriches their data, and turns fragmented information from open sources into structured, ready-to-use datasets.

Website Development for Global HR Solutions

Alaito IT and Software

A case study about website development for the HR company Global HR Solutions in partnership with Vluchno. We created a modern WordPress website for the recruiting company with a vacancy catalog, a blog, and a convenient content management system that helps attract candidates and clients.

Web Development

Logo, Website Design and Development for TechKeepers

Alaito IT and Software

A case study of a fast landing page launch for an IT company. In 2 weeks, we developed a logo, design, and responsive HTML/CSS website so that TechKeepers could get a modern online presentation.

Website Development and Marketing Strategy for Euro Mover

Alaito Logistics

A case study on launching a moving company online from scratch. We developed the marketing strategy, brand, website, SEO structure, and Google Ads campaigns to attract clients for international moving services across Europe.

CRM Development for the Online School “Pifagor”

Alaito Education

Case study of CRM system development for the online school “Pifagor” We share how we replaced dozens of spreadsheets with a unified platform, automated payment tracking, integrated chat systems, and streamlined the daily workflows of coordinators and teachers.

Corporate Website Development for CS

Alaito IT and Software

We developed a new corporate website for CS, a product-driven IT company serving banks and financial institutions. We created a custom WordPress theme with multilingual functionality and full-screen scrolling. The new website visually reflects the brand and highlights CS’s expertise.

OHAYU eSIM Blog Redesign

Alaito IT and Software

Case study of the blog redesign for the international eSIM service OHAYU. We explain how we improved the blog’s visual design and functionality, optimized it for mobile devices, preserved the existing SEO structure, and made content management simple and efficient for the content team.

Web Development

PTGE Platform Development

Alaito Education

Case study on optimizing the testing process at the Hotspot English school. We share our experience on how to automate and streamline knowledge assessment for both students and teachers.

Web Application Development

Customer reviews

We worked with Alaito Agency on the first version of the platform for the “Pifagor” training department. The team truly immersed themselves in our daily operations: they mapped out roles, described hundreds of small steps, and showed how everything would function within the system. What initially seemed intimidating became simple and clear. The platform is already up and running, and most of the processes have been migrated. When minor issues occurred, the team quickly identified and fixed them—even when it was outside regular working hours. We continue working with Alaito: migrating the remaining processes, building the website, and working on SEO. I recommend them as partners who are easy to communicate with and capable of bringing complex things into order together. Special thanks to Vladyslav and the team.

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Andrii Morozov

Co-owner

video-review

“We’ve been working with Alaito Agency for over a year. Together with the team, we’ve completed projects of various complexity and scale — from landing pages and corporate websites to large web platforms. I’d like to highlight that Alaito Agency has a very strong team of managers. The head of this team is Mr. Vladyslav, with whom we have successfully completed multiple projects. In addition, they work in close synergy with experienced developers, which leads to excellent results. I can confidently recommend this company, as they are truly reliable, sincere, and very comfortable to work with. I personally recommend this team and this company. Thank you for the collaboration throughout this time.”

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Viktor Gozhyi

CEO

video-review

We sincerely thank the Alaito Agency team, especially Vladyslav and Mykhailo, for the successful implementation of our corporate website development project. The task was not an easy one, but together we achieved an excellent result. We would especially like to highlight the team’s flexibility, attention to detail, and client-oriented approach. The specialists were always available, ready to help and provide guidance at any moment. We are confident that many more joint projects lie ahead of us.

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Daria Sabadin

Head of PR

video-review

I’m very grateful to Vladyslav, Mykhailo, Ania, and the entire team for creating our new blog. I was especially concerned about SEO — it was important that all content and links remained in place and didn’t lose their positions in Google. After redesigns, traffic drops often happen, but that didn’t occur in our case. On the contrary, traffic has continued to grow steadily. There were no issues with 404 errors (even at the asset level, which is quite rare), and everything works correctly. I’d also like to highlight the quality of communication: any technical issues were resolved quickly and without unnecessary bureaucracy. We continue our collaboration, and I can confidently say that in 10+ years of working with WordPress developers, this team is one of the most responsible.

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Allison Reed

Head of SEO

Honestly, I don’t know what I would have done without these guys. Over 5 years of collaboration, we’ve solved so many challenges and implemented so many great projects that this review could easily become indecently long. I’ll focus on the most large-scale one — together we built a fully automated platform for administering English language tests for company employees. As a client, we had a lot of requirements, because it was crucial that the test couldn’t be cheated. There was everything: recording users through the camera and microphone, screen sharing, randomized tasks, and many different conditions and restrictions — and that was only one part of the platform. Honestly, just take my word for it: more than once I received messages like “this is almost impossible, but we’ll try,” and the next day — a link with the message “we did it.” In every project I was involved in, I brought in the Alaito team at the first opportunity and recommended them to colleagues many times. At some point I even thought I should recommend them less so they would still have time for us))) But they always did! I don’t remember a single deadline we missed, even when things were unclear and the work was needed yesterday. In short, Alaito Agency is like Monobank — but in the world of development.

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Viktoriia Mazia

Manager

Guys, you’re simply out of this world! Thank you for helping us transform and improve the student platform for the Hotspot school. It was an amazing collaboration! You were always in touch, handled everything quickly and clearly, and at the same time kept the kind of vibe that made working with you easy and enjoyable. Special respect for how carefully you treated all our ideas and comments, for your patience with the countless additional clarification meetings, and for always finding great solutions. It was genuinely a pleasure working with you. Thank you for becoming part of this project. We’re already looking forward to launching something new together! Hotspot Team ❤️

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Natasha Nesterenko

Executive Director

Alaito Agency has been working on our media website for over a year. We are constantly evolving, and this is reflected on the website as well, so we regularly bring them new tasks. For us, this has been an extremely comfortable collaboration. We appreciate the fast and friendly communication, as well as their suggestions and advice on how to address our requests efficiently and in a short time.

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Kateryna

Community Manager

I’d like to leave a review about my collaboration with Alaito Agency. They are responsible for developing and promoting the Adomed website. We are very pleased with our collaboration with them; communication is always excellent and prompt. The team has its own clear understanding of the competitive landscape and the conditions under which we need to develop and promote our network. Thank you very much.

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Vitaliy Surzhenko

Director of the Adomed Medical Center Network

video-review

We’ve been working with the team on various projects for many years, and I can only say the best things about them. They always explain why something should be done one way rather than another and complete their work quickly and responsibly. In fact, they raised our website’s traffic from zero and established a steady flow of inquiries from search in Kyiv and Dnipro for the main services of our auto repair shop. I’m very grateful to you!

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Yurii Shkolnyi

Owner SD Auto

I’ve been working with the specialists from Alaito Agency for a long time across different businesses and directions, and I’m always confident in the results. We collaborate on all my projects in a comprehensive way, and that’s what I appreciate the most. They developed our marketing strategy, created the design and the website, and are now handling SEO and advertising. There is always quick feedback and high-quality execution, and they pay attention even to small details that others might overlook. Thank you sincerely for your work!

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Serhii Vershynin

Owner

FAQ

01

When Do the First PPC Results Appear?

With well-set-up advertising campaigns, initial results can appear within the first days after launch. However, to fully optimize the sales funnel and increase conversions, it usually takes several weeks or even months.
02

What Is Remarketing?

Remarketing is a mechanism that allows you to show ads to users who have already visited your website. In this way, companies remind potential customers about their brand and increase conversion rates.
03

How Do You Evaluate PPC Campaign Performance?

We evaluate PPC campaign performance based on conversion metrics, cost per conversion, conversion rate, traffic volume, return on investment (ROI), and other key indicators. To achieve the best results, we continuously monitor KPIs and adjust the strategy when necessary.